I'm Eileen Bau.

DIGITAL MARKETING & STRATEGY

Hello! I'm Eileen, a fourth-year student at the University of Texas at Austin.

I'm majoring in Business Honors and Plan II Honors. 

I am passionate about innovative and ethical digital marketing strategy in tech, media, music, and fashion.

 

I am currently looking for full-time roles after I graduate in May 2020, as well as working on my senior thesis: Queer Phenomenology in Visual Objecthood and Spatial Design.

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(she/they)

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(some sketches of agave americana, the century plant)

 

 01 Experience 

Skills

Roles

 2019 

Influencer marketing

Social media content strategy

Copywriting

Organic & paid social media strategy

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Social Media Specialist Intern, IBM Security
IBM SECURITY

Cybersecurity unit of an innovative Fortune 100 information technology company

SEO

Link-building strategies

Keyword optimization

Blog content strategy

 2018 

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 Digital Marketing Intern 
THE BHW GROUP

Leading web development and mobile app development company

Social media content strategy

Graphic Design

Email marketing

Event Planning

 2017 

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 Digital Marketing Intern 
MCCOMBS SCHOOL OF BUSINESS

No. 5 ranked undergraduate business program by U.S. News & World Report

Copywriting

Social media content strategy

Communication

Press releases

 2016 

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 Public Relations Intern 
The LDWW GROUP

Nationally recognized integrated communications agency and marketing firm

 
 

 02 Portfolio 

Apricity Magazine is an award-winning publication that accepts literary, visual, and performing works from across the world: from Austin to Taipei to Islamabad to Dublin. We’ve published artists affiliated with and featured by entities such as Science, British Vogue, Smithsonian Magazine, USC School of Cinematic Arts, National Public Radio, Scholastic Arts and Writing Awards, Kyung Hee University, Rhode Island School of Design, Austin Symphony Orchestra, and the American Academy of Poets.

Marketing: Apricity Magazine Digital Preview

As a digital marketer with an eye for design, I created Apricity Magazine's first-ever digital, online preview. At its core, the magazine is a print publication, but I wanted to create digital assets that could be used both for marketing and to increase Apricity's viewership. Leading a team of designers and developers, I built a site for desktop and mobile. It imitates the experience of reading the magazine and reworks the storytelling aspect into a consumable, accessible format. This site was ultimately used to help secure funding, boost sales, and help achieve Apricity's mission: to encompass all art in our fold.

ADVERTISING PITCH DECK

Brand Book
Brand Book

intro
intro

Brand Colors
Brand Colors

Brand Book
Brand Book

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The Social Entrepreneurship Learning Lab (SELL) is UT Austin's answer to the market's demand for social entrepreneurs. With support from the McCombs School of Business Social Innovation Initiative, SELL has helped generate social impact by training cohorts of changemakers.

Brand Book: Social Entrepreneurship Learning Lab (SELL)

In summer of 2018, I was approached by a friend who had a challenge for me: build a brand from scratch. My friend was starting a new organization, SELL, focused on connecting people passionate about social entrepreneurship with knowledge, resources, and each other. Over the next three months, I crafted the written foundations on which SELL grew. After conducting market research, interviews, and numerous iterations, this brand book was used to focus SELL's mission, guide product development, recruit talent, and raise funding. To date, SELL has produced two cohorts of empowered social entrepreneurs, with a third on the way. 

(click to expand)

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Fun fact: I'm an amateur printmaker! These are an edition of prints I made while exploring different inks and plate techniques.

More Branding & Design:

BRANDING & DESIGN WORK

Connect with me:

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