I'm Eileen Bau.
DIGITAL MARKETING & STRATEGY
Hello! I'm Eileen, a fourth-year student at the University of Texas at Austin.
I'm majoring in Business Honors and Plan II Honors.
I am passionate about innovative and ethical digital marketing strategy in tech, media, music, and fashion.
I am currently looking for full-time roles after I graduate in May 2020, as well as working on my senior thesis: Queer Phenomenology in Visual Objecthood and Spatial Design.
​
(she/they)
(some sketches of agave americana, the century plant)
01 Experience
Skills
Roles
2019
Influencer marketing
Social media content strategy
Copywriting
Organic & paid social media strategy
​
​
Social Media Specialist Intern, IBM Security
IBM SECURITY
Cybersecurity unit of an innovative Fortune 100 information technology company
SEO
Link-building strategies
Keyword optimization
Blog content strategy
2018
Digital Marketing Intern
THE BHW GROUP
Leading web development and mobile app development company
Social media content strategy
Graphic Design
Email marketing
Event Planning
2017
Digital Marketing Intern
MCCOMBS SCHOOL OF BUSINESS
No. 5 ranked undergraduate business program by U.S. News & World Report
Copywriting
Social media content strategy
Communication
Press releases
2016
Public Relations Intern
The LDWW GROUP
Nationally recognized integrated communications agency and marketing firm
02 Portfolio
Apricity Magazine is an award-winning publication that accepts literary, visual, and performing works from across the world: from Austin to Taipei to Islamabad to Dublin. We’ve published artists affiliated with and featured by entities such as Science, British Vogue, Smithsonian Magazine, USC School of Cinematic Arts, National Public Radio, Scholastic Arts and Writing Awards, Kyung Hee University, Rhode Island School of Design, Austin Symphony Orchestra, and the American Academy of Poets.
Marketing: Apricity Magazine Digital Preview
As a digital marketer with an eye for design, I created Apricity Magazine's first-ever digital, online preview. At its core, the magazine is a print publication, but I wanted to create digital assets that could be used both for marketing and to increase Apricity's viewership. Leading a team of designers and developers, I built a site for desktop and mobile. It imitates the experience of reading the magazine and reworks the storytelling aspect into a consumable, accessible format. This site was ultimately used to help secure funding, boost sales, and help achieve Apricity's mission: to encompass all art in our fold.
​
​
ADVERTISING PITCH DECK
The Social Entrepreneurship Learning Lab (SELL) is UT Austin's answer to the market's demand for social entrepreneurs. With support from the McCombs School of Business Social Innovation Initiative, SELL has helped generate social impact by training cohorts of changemakers.
Brand Book: Social Entrepreneurship Learning Lab (SELL)
In summer of 2018, I was approached by a friend who had a challenge for me: build a brand from scratch. My friend was starting a new organization, SELL, focused on connecting people passionate about social entrepreneurship with knowledge, resources, and each other. Over the next three months, I crafted the written foundations on which SELL grew. After conducting market research, interviews, and numerous iterations, this brand book was used to focus SELL's mission, guide product development, recruit talent, and raise funding. To date, SELL has produced two cohorts of empowered social entrepreneurs, with a third on the way.
(click to expand)
Fun fact: I'm an amateur printmaker! These are an edition of prints I made while exploring different inks and plate techniques.
​
​
More writing:
- Poetry: "-y?", published in Volume V of The Nocturnal Literary Review
- Poetry: "TOMORROW (promise)", published in the anthology "Of Love and Dedication" by the Live Poets Society of New Jersey
More Branding & Design:
BRANDING & DESIGN WORK
Connect with me: